Visualizing Your Story - how to get great images

Visualizing Your Story - how to get great images

Video is a visual medium. 

There are successful videos that include only a person talking in front of the camera. However, most videos work better when they leverage the power of visual storytelling.

The key word here is story. 

Yes, now everyone has the technology to run out and film and take photos with their cameras or inexpensive DSLRs.  But if the photos don’t create an emotional connection with the viewer or don’t give your audience a taste of the event or place or person, even the most expensive camera set up wouldn’t have saved you the heartache of feeling like you’ve missed a major opportunity to share your story.

Transforming a City, one story at a time [Podcast]

Transforming a City, one story at a time [Podcast]

If you are doing social change work, the gap between where we are and where we need to go can feel overwhelming.  In these situations, it can be tempting to tell yourself and others negative stories about what isn’t working.  It is tempting to stay angry.

But what really works is holding your big vision; sharing little stories of what is possible; working with others who can share your vision; and adjusting strategies as the landscape changes.

This is what worked for biking in São Paulo. 

The importance of planning [Podcast]

The importance of planning [Podcast]

With the speed and volume of social media content increasing almost daily, it can feel like you need to create content at a faster rate.

But sticky content, stories that stick, actually take time to produce.   

Back in March I spoke to the Executive Creative Director and founder of Silicon Valley based motion design studio Swordfish Matt Silverman along with Executive Producer, Kathryn Bodle.  

Together they share their strategies for producing award winning content.