CREATING A SENSE OF PLACE HELPS INCREASE ENGAGEMENT

CREATING A SENSE OF PLACE HELPS INCREASE ENGAGEMENT

Details matter.  They bring people into the world of your video in both a visual and emotional level.

As more and more video content floods our social media channels and space online, the ability to form an emotional connection is becoming more important.  Use of the right details can help you make a bigger impact.

What do I mean when I say details and how can you make sure you hare capturing what you need?

Visualizing Your Story - how to get great images

Visualizing Your Story - how to get great images

Video is a visual medium. 

There are successful videos that include only a person talking in front of the camera. However, most videos work better when they leverage the power of visual storytelling.

The key word here is story. 

Yes, now everyone has the technology to run out and film and take photos with their cameras or inexpensive DSLRs.  But if the photos don’t create an emotional connection with the viewer or don’t give your audience a taste of the event or place or person, even the most expensive camera set up wouldn’t have saved you the heartache of feeling like you’ve missed a major opportunity to share your story.

Transforming a City, one story at a time [Podcast]

Transforming a City, one story at a time [Podcast]

If you are doing social change work, the gap between where we are and where we need to go can feel overwhelming.  In these situations, it can be tempting to tell yourself and others negative stories about what isn’t working.  It is tempting to stay angry.

But what really works is holding your big vision; sharing little stories of what is possible; working with others who can share your vision; and adjusting strategies as the landscape changes.

This is what worked for biking in São Paulo.