Deep Content and what this means for online video

Deep Content and what this means for online video

With of the rise of micro-content, we are seeing the rise of deep content.

Not only are television producers creating more and more binge worthy content, but now content creators are curating deep content by telling the many facets of a story through a series of articles or a dedicated web platform. 

People love to dive deep into topics they are interested in, whether that is through searching YouTube, using the web to research different facets of the story, or spending time on a curated site.

Is your video failing because of TMI

Is your video failing because of TMI

’ve been working with social change organizations for some time, and before that I was working with technologists and before that I was studying economics in India.  And for as wonky as economics is, my professors got it right.  They taught us through stories.

Stories make even the most abstract ideas accessible.

The one thing that stops a story in its tracks – too much information.  Too many details.  Too much jargon.

One of the biggest missed opportunities with video – Silo Content

One of the biggest missed opportunities with video – Silo Content

One of the biggest mistakes I see both non-profit and for profit companies make when creating video is to create one video, upload it to YouTube and wait.

They may go one step further and send it out in their newsletter with a note “Watch our new video!”  If they are fancy, they even add a play button.

But then they get a few views and move on to the next project.

There is nothing wrong with posting a video to YouTube, sending it out in a newsletter and adding a play button.  These are great things.

But people are sending their video out into a crowded internet world with nothing but a play button.  People are too busy these days to click on something just because it is there or they are told to watch.

Do you have video you don't know how to use?

Do you have video you don't know how to use?

If you are reading post, you may have done this. You’ve had an event you decided to film or started filming some interviews and aspect of your work but weren’t quite sure how to create stories from your footage, let alone how to share those stories. 

 

Here are the first three steps you can take to start defining what you would like to do with your footage and start discovering what stories you can make that will help share your message and increase the impact of the work you do.