Knowing Your Audience Helps You Create Better Stories

Knowing Your Audience Helps You Create Better Stories

How we measure the success of our video impacts how much impact we make.

More views do not always translate to more impact.  Cat videos get millions of views.  They may provide stress reduction, which has value, but they don’t increase animal adoption.

In this video I go over five attributes you should know about your audience to help you share your story in a way that connects with your viewers and creates the outcome you want to make.

Beyond Story: Your Big Vision

Beyond Story:  Your Big Vision

I recently read an article by linguist George Lakoff about understanding the Trump phenomenon.   You may already be familiar with Lakoff’s strict father model (you can read more about it in the article here).

What I found interesting in this article was the list of mechanisms Trump uses to hack our unconscious.  From using repetition, “make America great again,” to framing, “crooked Hilary.”

Personal Stories Help Bridge Divides

Personal Stories Help Bridge Divides

How can social change and purpose driven organizations break through all the negative messaging that is dominating the media today? 

Personal stories provide a means connecting with audiences, building empathy and inspiring change. 

But where do you start?

In Creating Video that Bridges Divides I outline four factors for sharing personal stories in a way that helps you connect more deeply with audiences.

Check out the new episode on YouTube or watch it here.