Personal Stories Help Bridge Divides

How can social change and purpose driven organizations break through all the negative messaging that is dominating the media today? 

Personal stories provide a means of connecting with audiences, building empathy and inspiring change. 

But where do you start?

In Creating Video that Bridges Divides I outline four factors for sharing personal stories in a way that helps you connect more deeply with audiences.

Check out the new episode on YouTube or watch it here.

Stories for Change is a series of videos that share tips for using video and storytelling for social change. 

Visit the channel and subscribe to get notifications of new episodes.


As a filmmaker for over 12 years and marketer for over 15, Laura brings together both disciplines to help purpose driven organizations leverage video to reach bigger audiences and increase their impact. Founder of Global Performance Media. In her spare time Laura likes to explore urban spaces and roads less traveled by bike.

Are you looking to use video for your organization? Check out this free organizational assessment and look at the four questions every Executive Director should examine before investing in video.