The importance of planning [Podcast]

With the speed and volume of social media content increasing almost daily, it can feel like you need to create content at a faster rate.

But sticky content, stories that stick, actually take time to produce.   

Back in March I spoke to the Executive Creative Director and founder of Silicon Valley based motion design studio Swordfish Matt Silverman along with Executive Producer, Kathryn Bodle.  

Together they share their strategies for producing award winning content.  The foundation of their success, asking the client their why.  

If you are doing this on your own, here are some questions to ask to help guide your storytelling.

To uncover your story – ask why:

  • What are you doing
  • What are your goals
  • Who are you trying to reach
  • Why is this important

Once you have identified your story, you can begin the process of developing that story.  

Here is the process Swordfish follows.

Planning process – developing the story:

  • Pair down to the essential narrative
  • Script
  • Visualize
  • Storyboard
  • Style, create mood boards
  • Produce

Listen to the podcast for more insights.  Both Matt and Kathryn are passionate about this topic and have much to share.  They've spent years honing their process.  Swordfish clients include tech giants like Google, Samsung, HTC, Sony, Autodesk, and Cisco, as well as Ad Agencies who have bring in clients like Morton Salt.

Listen to the episode here,
or subscribe on iTunes or Stitcher.

This Beautiful Shot is Not an Accident,
Episode 4:  Swordfish, the importance of planning