360 Design Approach to Storytelling [Podcast]

360 Design Approach to Storytelling [Podcast]

Last week I was traveling in Eastern Europe and I was struck by the number of statues commemorating war heroes.  I saw multiple hero squares and countless statues of men on horses with swords in the air.

You can’t walk far without seeing signs of strife and struggle being glorified. 

Yet speaking to the young people here in Europe, so many of them are looking towards a future that is based on conserving resources, sharing, and community.   They are building a life based on a new narrative.

In my interview with Maya Zuckerman, she shares her ideas for a new narrative which she calls The Collective Journey.  We talked about how social change organizations can use this narrative. 

Designing media worthy video content

Designing media worthy video content

What is media worthy video content and why would you want to create it?

Well, media worthy video content, as I see it, comes in two main categories.

  1. The more traditional, generally longer form (1-5 minutes) thought provoking content that sheds new light on a problem, solution or provide useful information
  2. The now popular social content, short (15-30 seconds) shareable content that links back to a bigger newsworthy media worthy campaign

In general, media-worthy content contains information that is new, unique, thought provoking.  It may be tied to current issues or new understandings of an issue.

The focus of the video tends to be less about you and your organization and more about the audience and what concerns them.

Knowing Your Audience Helps You Create Better Stories

Knowing Your Audience Helps You Create Better Stories

How we measure the success of our video impacts how much impact we make.

More views do not always translate to more impact.  Cat videos get millions of views.  They may provide stress reduction, which has value, but they don’t increase animal adoption.

In this video I go over five attributes you should know about your audience to help you share your story in a way that connects with your viewers and creates the outcome you want to make.