Customer Story - CORO
Project Background - Strategic Consulting
Approaching their 20th Anniversary, CORO decided to create a video that highlighted their diverse accomplishments.
How does one approach representing an organization's 20 year history? When starting the project I was presented with the idea of pulling from a long history of photos of part events and participants. Instead of looking backwards, we gave a nod to the history by speaking to graduates from various programs while looking forward.
Sometimes one voice is not enough. When working on a story with a diverse set of points of view, a strong narrative can be built by weaving together many voices reflecting on the same theme.
CORO, is a leadership program that embraces diversity. Fellows are chosen for their varied backgrounds and exposed to a wide range of organizational experiences including nonprofit, business, government, politics and education.
The video explores the challenges of leadership and defines CORO's role in developing a new generation of leaders.
CORO is a nonpartisan leadership training organization focused on redefining leadership. CORO builds leaders who are catalysts for change.