Customer Story - Earthworks
Project Background - DIY Storytelling
Earthworks has been in the field, collecting evidence of toxic pollution leaks from oil and gas facilities. In 2015 they started interviewing local residents and gathering stories of of impact of living near these oil and gas facilities.
Take existing raw interviews and create a video campaign
The Outcome: #CutMethane Video Series
- 66 profile pieces (30-60 seconds)
- 4 #CutMethane state videos for media
- 4 #CutMethane state videos for social
- 1 media/ 1 social National #CutMethane video
Collecting and sharing personal stories is becoming a more and more important way for organizations to share their vision and make an impact.
People are craving stories that break the surface and touch them emotionally. Stories allow for this connection. And through these stories, technical information and statistics have a place to land.
Earthwork's stories have been shared on the Oil and Gas Threat Map, illustrating the impacts of existing oil and gas facilities.
Earthworks works to protect communities and the environment from the adverse impacts of mineral and energy development by working with communities and grassroots groups to reform government policies, improve corporate practices, influence investment decisions and encourage responsible materials sourcing and consumption.