The process of speaking to our students, parents and founders and bringing them in for the videos helped Bowman School better understand our own effect on the lives of those who have gone through our school.
— Chiara Sani, Development Director, Bowman School

Project Background - Video Production

Bowman School contacted us when they wanted to create a fundraising video.  We looked at their goals and created a plan to involve their community and share their stories across their online platforms.


The Shoot  

1.5 days, 14 interviews, one event, 1/2 day school-in-action footage

The Outcome

  • 1 event recap video
  • 1 capital campaign video 
  • 5 thought piece videos for the website
  • 6 social media videos

Part of reason we had the ability to create so many videos‑we accidentally had more interviews than anticipated.  Development Director, Chiara Sani asked more people than we needed thinking she would get only a handful of positive responses to her request.  Instead, everyone said yes!

That speaks to how well Sani knows her constituents and how much participants from parents to students love the school.

We added five unplanned thought leadership pieces to the Bowman website by utilizing interview segments that weren’t used in other assets to highlight key messages on the website.  These additional videos provide visitors to the website a more interactive and personal experience.

To date, Bowman School has been able to raise $2 million of their $10 million fundraising goal.  Listen to the podcast, This Beautiful Shot is Not an Accident, to hear Chiara's story.

About Bowman School

Bowman School is A K-8th Grade Montessari school in Palo Alto educating future leaders for our changing times.

As Development Director for a small organization, my plate is very full. I wear many hats. I’m managing multiple projects and have many time commitments at all times. It was a relief to know that Laura’s years in marketing and film production allowed her to go away and come up with solid ideas for our videos. She worked with top talent to capture our videos and crafted stories that we love
— Chiara Sani, Development Director, Bowman School