As an artist, defining our work and talking about what we do can be a struggle. But if we are going to get our work out there -

  • seen by curators,

  • written about by the press,

  • considered for grants,

we need to be able to write and talk about our work.


Join filmmaker and story consultant Laura J. Lukitsch for a small group program (6-10 participants). You will be guided through a process to uncover your story, and given an opportunity to test it out and receive personal feedback.

At the end of the workshop you’ll have a complete artist statement and ideas for how to share your work more broadly.


Monday, 21 October, 19:00-22:00

Thursday, 24 October, 19:00-22:00


EVENING 1: Monday, 21 October (7 pm - 10 pm)

Gather in the atelier of Im Grünen Bereich. We will have a short time for tea and introductions and then dive into the content of the workshop.

Part 1. The Power of a Strong Introduction

I'll briefly introduce the One Word formula and why this is such a powerful tool for networking. (Check out the free download here:

Part 2. What Comes Next - Presenting Your Work

Once you get an introduction, then what? You have to present your work more 'officially.' The three key story elements you need to present include: Your Why, What and How. Through a timed writing exercise, we'll drill down to these core elements.

Part 3. Group Feedback

This is an opportunity to get objective feedback from the group. Presenting your work is as much about the energy behind your words as it is about the ideas themselves. In a group setting, you'll get a better sense of what is working and what needs more work. (You will receive an audio recording of your session.)

EVENING 2: Thursday, October 24 (7 pm - 10 pm)

Part 4. Putting Your Story Together

We'll study different styles for presenting your story and then take the time to write a 1-2 paragraph version.

Part 5. Feedback and Next Steps

This is another opportunity to get feedback from the group and learn what you can do to make it stronger.

Part 6. How to Show Up Online

In the final part of the workshop you'll learn the top mistakes artists make when sharing their work online and get tips for sharing your work on Facebook, in email, and on your website. We will workshop 1 or 2 examples from the group, looking at marketing efforts from those who have upcoming shows.


Im Grünen Bereich
Weserstraße 180, 12045 Berlin
Neukölln, U7 to Rathaus Neukölln then a 2-minute walk


65 euros (for both days)

Early sign up bonus: Sign up and pay by October 18 and receive a review of your edited final story within one week of the final workshop day, 100 euro value.

Join us and finally take the stress out of talking about and sharing your work.