Your “why” these days has a very specific connotation. The author, motivational speaker and organization Simon Sinek introduced this idea to millions with his TEDx talk, “How great leaders inspire action.”
His idea: People don’t buy what you do, they buy why you do it.
Basically, according to Sinek, most people talk about what they do, what they offer, and that is not interesting. So an artist who puts their heart and soul into the work and talk about what they do will have fewer followers, fewer buyers, less interest than an artist who talks about why they do their art or creative work.
So this why is important. It makes a difference between selling, showing, sharing your work, or not.