Why getting to Your Why is difficult for creatives

Why getting to Your Why is difficult for creatives

Your “why” these days has a very specific connotation. The author, motivational speaker and organization Simon Sinek introduced this idea to millions with his TEDx talk, “How great leaders inspire action.”

His idea: People don’t buy what you do, they buy why you do it.

Basically, according to Sinek, most people talk about what they do, what they offer, and that is not interesting. So an artist who puts their heart and soul into the work and talk about what they do will have fewer followers, fewer buyers, less interest than an artist who talks about why they do their art or creative work.

So this why is important. It makes a difference between selling, showing, sharing your work, or not.

Unlocking Your Story: Tune into your enthusiasm

Unlocking Your Story: Tune into your enthusiasm

For some reason, when many creatives think of telling their story, negative thoughts flood their mind.

Maybe this is you, too?

Have you sat down to write your About Me story or video script and then immediately think of all the aspects of your work you want to improve, wonder if your work is any good, or start to list out the ways your work is not living up to its potential?  

If you find yourself in this place, do not worry. It doesn’t mean that you should change directions. It just means, you are human. 

Can forgiveness help you tell your story?

Can forgiveness help you tell your story?

This blog is for creatives who are struggling to tell their story. You may be wondering why at the first of the year I’m talking about forgiveness rather than resolutions or goals.

I woke up last week with a sense of guilt about the blog. I had made a commitment to myself to write every week, and within two weeks of making that commitment I had been writing but not posting.

So I found myself having to forgive myself in order to move forward. 

It is not unlike the process of working on your story. I’ve worked with clients big and small that get caught up at the beginning because of various types of blocks.

Introductions: Creating better connections in potentially awkward situations

Introductions: Creating better connections in potentially awkward situations

I’ve been thinking about introductions.

As I write this the holiday season is near and I know I’ll be meeting new people at holiday gatherings and end of year networking events. But throughout the year we have many opportunities to introduce ourselves in both social and business situations.

I recently had an important realization about my role in creating connections during these introductions.