Use Video to Make Social Change

Use Video to Make Social Change

Today it is more important than ever for social change organizations share content that moves beyond the headlines.

With people being so distracted, how can you get your message out there and share information that is more than skin deep?  Will your efforts reach your audience?  What if you want to reach an audience that seemingly disagrees with you?

Bringing about a common understanding of the problems facing our world may seem insurmountable.  The rift in the world seems to be growing.

But change is possible.  We’ve seen this over and over.  From the environmental movement in the 1970s which brought about the Clean Air and Clean Water Acts to the world movements that brought about the fall of the Berlin Wall and the end of Apartheid.

What is common among those movements - a belief that change is possible.  That belief spurred people to ban together, to protest on the streets and with their everyday actions, to call their governments, and spread their stories.

Why Problems Help Your Testimonials

Why Problems Help Your Testimonials

Recently I’ve seen an uptick in organizations placing testimonial videos on YouTube.    

You’d think this would be a great thing, right?

Well, yes and no.

You see, traditionally, customer testimonial videos were part of an actual, in person conversation.  They were shown in one-on-one meetings, in board rooms, in conference rooms, in auditoriums.  And they were put into context by the people showing them.

Putting these videos on YouTube, you take them out of the realm of conversation - and place them in the realm of questions.



You may have already heard that in 2014, Instagram was named the fastest growing social media platform.  Even so, only 20% of the US population currently uses Instagram.  So why bother creating video for Instagram.

There is a number of marketers who believe our attention spans for video are shrinking drastically.  Instagram allows up to 15 seconds of video.  And while I disagree that we have no attention span, I do think testing out messaging and approaches on Instagram is a good idea.

Not only do you get relatively instant feedback, but if there is a good response to your video, you can share it on Facebook, your website and in your newsletter.

But what kind of video should you create?  What do people want to watch on that platform?  And what can you produce for a reasonable budget.